The Challenge

Pizza Hut wanted to increase foot traffic and boost online orders for their local branches during a slow sales season. Despite being a popular brand, the local franchise noticed that their social media presence was underperforming, and their previous ad efforts lacked engagement, reach, and clear targeting.

The Goal

✔️ Increase local reach and brand visibility
✔️ Drive more dine-in and online orders
✔️ Engage customers with mouth-watering visuals and irresistible offers

Our 3-Step Success Formula

1. 🎯 Audience Targeting Like a Pro

We identified and segmented local audiences based on:

• Location radius (within 5km of the branches)

• Age group: 18–45

• Interests: Pizza, fast food, online ordering, food delivery

• Behavior: Engaged shoppers, foodies, late-night diners

2. ✨ Creative that Craves Attention

We crafted high-converting creatives that included:

• Bold and juicy pizza shots 🍕

• Short-form videos of cheese pulls and baking action

• Limited-time offers: "Buy 1 Get 1 Free," "20% Off Online Orders"

• Clear CTAs like “Order Now” and “Find Nearest Branch”

3. 📊 Performance-Driven Optimization

Throughout the campaign, we:

• A/B tested multiple ad formats and copies

• Optimized for conversions and local reach

• Retargeted engaged users with exclusive late-night offers

• Tracked pixel data to improve delivery and ROI

📈 Results That Matter

✅ 230% Increase in Facebook Reach
✅ 160% Boost in Website Clicks for Online Orders
✅ 40% Growth in In-Store Foot Traffic
✅ 8.5X ROAS (Return On Ad Spend)

Client Testimonial

"The Facebook ad campaign was a game-changer for our location! The creative ads, targeted approach, and constant optimization brought in real results. We were able to hit our sales goals ahead of time!"
– Marketing Manager, Pizza Hut (Local Branch)

Conclusion:
Our Facebook Ads campaign didn’t just create clicks — it created cravings. With the right strategy, creative content, and precise targeting, we turned scrolling users into satisfied customers.